![]() ![]() In this case, the marketers go for images or text. Printing (Newspapers and Magazines): Newspapers are also a mode of advertising.Also, the reachability of the radio ranges from the local level to the national level. But since the mediums such as TV are very expensive hence Radios come to the rescue here. Hence in order to leave a long-lasting image in the minds of the customers, it is imperative to expose people to the product several times. Radio: Forgetting is a human instinct.Also advertising via TV has an added advantage of a video that gives the users a real life-like experience. Sometimes it may also reach up to the international level. It has a reach right from the local to the national level. ![]() The impact of advertising via TV is huge. This clearly exhibits the power of advertising the product through this channel. Television: As per a statistic, there were around 197 million TV-owning households in India as of 2018.Different ways in which companies use ATL ![]()
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